Friday, November 17, 2006

I Love It When A Plan Comes Together

The Western MBA program had a great night last night at the Fall Open House. We filled every chair in the room, with nearly three times more guests than we have had in previous years. The speakers were wonderfully enlightening and entertaining.

There was such strong interest in Westerns MBA program that several people didn't enter because there weren't enough chairs for them all. Luckily I have already been contacted by several of these folks hoping to get the information available at the Open House.

The interest was driven by an Integrated Marketing Communications (IMC) plan featuring small doses of traditional print and radio advertising and large doses of relatively inexpensive direct mail, email and word-of-mouth (WOM), with a dash of public relations and guerrilla marketing thrown in for good measure.

We couldn't have done any of it without our incredible speakers. Much thanks to Dr. Mottner, Simon, Christine and Traci, all gave generously of their time. The theme, "How An MBA Can Change Your Life", was driven home articulately and passionately and received with enthusiasm.

So as I sat there last night enjoying the full room, hopeful faces and great speakers I recalled the immortal words of Colonel Smith from the A-Team, "I love it when a plan comes together".

2 comments:

阪神ジュベナイルフィリーズ said...

阪神ジュベナイルフィリーズ 2010を徹底予想!!過去の結果やデータから分かる高配当の法則…出走馬の状態などを現地のスタッフからお届けします!

Hチェッカー said...

今年一年の異性運を占う意味も込めてHチェッカーで診断しませんか?年始の期間限定で特別に診断結果に合わせて、異性を紹介する特大特典つきです!!もちろんシロートさんしかいないので、真剣に異性を探してる方もご参加下さい